VIA is an acronym for “Valuable & Imaginative Addition” and the words mean “creation of new values in the world”, in other words. The word “via” also means “by way of” or “through the medium of” in English, and “road” in Latin.

Combining these words, we put our intention to “create new values in the world through our own expertise” into the corporate name VIA.

The logo represents comprehensive capabilities, solidarity, eternity, ascension and ambition with a pyramid, the crystallization of the wisdom of human beings, as a motif.

The logo’s colors symbolize the following:

Black for the V:

Symbolizes space which refers to order and creation;

Red for the I:

Symbolizes a heart which refers to passion and sympathy; and

Blue for the A:

Symbolizes water which refers to life and intelligence.

VIA is an acronym for “Valuable & Imaginative Addition” and the words mean “creation of new values in the world”, in other words. The word “via” also means “by way of” or “through the medium of” in English, and “road” in Latin.
Combining these words, we put our intention to “create new values in the world through our own expertise” into the corporate name VIA.

• With superb foresight and management capabilities, we will mutually enhance Group companies’ professional expertise, integrate our know-how and create innovative lifestyle cultures.
• We will strive to better meet customers’ genuine needs, and innovate new values that are full of pleasure and excitement.
• We position human capabilities based mainly on creativity, independence and passion as our most important asset, and will establish an environment where our employees can enhance their capabilities to the maximum extent possible and where they can demonstrate such capabilities to the full.

• Our first purpose is to maximize customer satisfaction.
• We will strive to make our employees feel fulfilled and happy by establishing an open and fair corporate culture.
• We will establish fair and sound relationships with our business partners, aiming to mutually achieve great growth.
• We will thoroughly implement solid corporate ethics, including disclosure of correct information, securing reliability and safety and paying attention to environmental protection, while fulfilling our responsibilities as a member of society.
• We will do our utmost to return more profits to our shareholders, and take measures to maintain and boost our stock price.