The Group will strive to achieve a stable, further growth over the medium- to long-term by ensuring an increase in profits, setting the three-year period under this medium-term business plan as a period of establishing the VIA Group’s foothold for a new leap forward and for growth.

The Group will redesign the concepts of the existing restaurant chains of the Restaurant Business according to conditions of each location, and introduce product strategies that suit to our customers’ values. We will also use an anonymous monitoring system to capture customers’ needs in a timely fashion, aiming to provide services that best satisfy our customers and improve products. In the management of outlets, the Group will boost employee satisfaction and improve labor productivity by providing substantial training for individual employees and improving their skills. With respect to products, we will strive to maintain and reduce foodstuff costs by using economies of scale throughout the group, while maintaining the autonomy of each company. Each company will open new outlets effectively, efficiently and carefully by establishing criteria for recouping investments.

In the Printing and Distribution Business, the Group will endeavor to achieve high profitability in the business interface operations, such as the digital business and sales promotion planning, centering on the existing printing business, and also aim to ensure profits and achieve a stable growth. To this end, we will even consider consolidating operations to produce synergistic effects.

As for the Shokusaiya Ichigen restaurant chain, which is operated by Ichigen Inc., the Group will further improve operations and make the outlet management of the chain more efficient. In addition, we will develop a variety of menus which utilize their local product to better meet customer needs,. With respect to Kitanokazoku, a restaurant chain acquired from C’est la vie Resort Co., Ltd., the Group will upgrade the concept of a Japanese-style pub with the emphasis on private rooms, and improve product quality and reduce costs by leveraging the Group’s economies of scale. With Entertainment Restaurant, another chain acquired from C’est la vie Resort, the Group will prioritize the value of customers’ experience in the outlet, and not only upgrade the chain’s concept but also attempt to develop a new concept.

The Group will fulfill its responsibility as a member of society, by establishing firm corporate ethics, including disclosing correct information, securing reliability and safety, and paying attention to environmental protection. To this end, we will actively enhance our internal control and establish an open and fair corporate culture. Specifically, we will integrate administration divisions of group companies from the perspective of internal control, improve our operational process and management, and strengthen our internal check system. Furthermore, we will establish a group food sanitation committee, under which we will formulate safety standards for the entire Group and enhance monitoring functions for foodstuffs and outlets.

Under this medium-term business plan, the Group will aim to achieve consolidated sales of 55.5 billion ye for the fiscal year through March 2011 (155.9 % to the fiscal year ended March 2008), an operating income of 4.3 billion yen, (1,046 %), an ordinary income of 3.9 billion yen (1,450 %), and a net income of 2.0 billion yen (up 3.46 billion yen from the fiscal year ended March 2008).